January 19, 2026

Transforming E-Commerce Experience: Rakhys Launches First Arabic AI Shopping Assistant

In a pioneering move that redefines the e-commerce experience in Saudi Arabia, Rakhys is pleased to announce the launch of the first smart shopping assistant based on artificial intelligence providing services in Arabic, developed by NexuMind. This innovation comes in response to consumers' needs for best prices and exclusive offers on electronic devices from leading local and international e-commerce sites, marking a clear mark in the digital commerce world.

Integrated and User-Friendly Shopping Experience

Rakhys' AI Shopping Assistant is an innovative solution that analyzes big data from various e-commerce sources to provide personalized and fast recommendations. The system aggregates available offers and prices from multiple websites in one place, allowing consumers to easily compare options and choose the best without tedious manual searching. Thanks to a simple interface, everyone, including those without advanced technical experience, can benefit from the distinguished services provided by the system.

Global Trend Toward Smart Shopping Assistants

The world is witnessing a revolution in using AI-powered shopping assistants, with major companies like Amazon and Walmart leading the way through innovative models like Amazon Rufus and Walmart's GenAI-powered Support Assistant, in addition to Perplexity's shopping assistant. These global systems improve customer experience by providing immediate and personalized services, helping to reduce cart abandonment rates and improve overall customer satisfaction. This trend shows how AI can be a catalyst for improving efficiency and accuracy in e-commerce.

How Does AI Enhance Customer Experience?

Rakhys' AI Assistant relies on advanced techniques to analyze consumer behavior and identify interests, enabling it to provide accurate and personalized recommendations for each user. Through this technology, the customer gets: Exclusive offers and instant discounts: Users are notified of the latest offers available. Fast and smooth shopping experience: The time spent searching and comparing prices is shortened, making the purchase process more efficient. Continuous and fast support: The system provides immediate answers to user inquiries, enhancing trust and helping them make informed purchase decisions.

Integrating Local Expertise with Global Technologies

The collaboration between Rakhys and NexuMind represents a unique model for integrating local Saudi vision with global technical expertise. NexuMind has utilized the latest AI algorithms to ensure the assistant provides high accuracy in price comparison and analysis with a deep understanding of the local market's needs. This partnership aims to bridge the gap between global technology and specific requirements of the Saudi consumer, providing a product that matches the highest international standards with local flavors.

Future Outlook: Toward Smarter Digital Commerce

The launch of Rakhys' shopping assistant is just the first step in a long journey toward transforming how Saudis interact with e-commerce. Rakhys and NexuMind plan to continue developing the assistant to include more advanced features such as predictive analysis of market trends and voice support in various local dialects. This investment in AI technology confirms the Kingdom's commitment to achieving Saudi Vision 2030 by promoting digital transformation and building a sustainable knowledge-based economy.

Conclusion

The launch of Rakhys' AI Shopping Assistant is not just a technical upgrade, but a commitment to empowering Saudi consumers with modern tools that help them save time and money. With NexuMind's technology, we are opening new horizons for a future where shopping is smarter, easier, and more transparent for everyone.